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How Irish social media stars make money.

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How a group of Irish social media stars are turning their passions into lucrative companies.

Keilidh Cashell grew up with a crayon in her hand at all times. For the duration of the photo shoot, she refused to let go of a yellow one that her mother had arranged for her.

She can color anything she touches, including walls, furniture, and photos. As she developed, she replaced dividers with photos of real individuals.

A one-year make-up course helped Cashell secure a position as an artist on the counter at a division store when she didn’t have enough CAO points to go to art school.

TikTookay’s tutorials and aesthetic challenges have made her a social media celebrity. She became viral after transforming herself into Daenerys Targaryen from Game of Thrones.

She wanted to start her own beauty firm since she switched from crayons to makeup. Her online following helped her fulfill her dream sooner than she thought.

Kash Beauty launches in 2020. Vegans can utilize the Chinese-made, animal-free goods. The company’s objective is to stimulate innovation and comfort zone-stepping.

Cashell had “excellent direction” on the other issues of bringing the product to market and was deeply invested in its progress.

Her search for a team in Asia began long before she made her way to the labs to find the perfect match for her model.

An Asia-based team of five people works with the model to coordinate expansion, negotiations, and inspections with the factories.

She started with two partners in Ireland, but now has a growing staff in advertising, dispatch, inventory management, operations, and finance.


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